THE OUTDOOR ADVERTISING INDUSTRY

WHY OUTDOOR ADVERTISING WORKS
Out-of-home (OOH) advertising consistently outperforms other traditional media in both reach and return on investment. Here's what independent research confirms:

PROVEN RETURN ON INVESTMENT
For every $1 spent on outdoor advertising, businesses generate $5.97 in sales—a 6:1 return on investment.
Source: Outdoor Advertising Association of America (OAAA)

DRIVES MORE ONLINE ACTIVITY THAN ANY TRADITIONAL MEDIA
Outdoor advertising generates 4× more online engagement per dollar than TV, radio, and print combined. When consumers see outdoor ads, they respond:
- 66% use their smartphone
- 42% perform an online search
- 33% access coupons or discounts
- 32% visit advertiser websites

Source: Nielsen Research, OAAA

LOWEST COST PER IMPRESSION
Among major advertising media, outdoor advertising delivers the lowest cost per thousand impressions (CPM):
- Television: $20-30 CPM
- Digital advertising: $10-20 CPM
- Outdoor advertising: $2-7 CPM
This efficiency translates to higher ROI for your advertising investment.

CAN'T BE BLOCKED OR SKIPPED
Unlike digital ads (27% of consumers use ad blockers) or TV commercials (frequently muted or skipped), outdoor advertising delivers guaranteed visibility during daily commutes, errands, and regular routines. Your message is always there when customers drive past—building familiarity through repeated exposure.

THE MARKET OPPORTUNITY

UNDERUTILIZED BY SMALL BUSINESSES
Though consumers spend 70% of their waking hours outside their homes, only 5% of advertising budgets target outdoor media.

Why this gap? Traditional billboards cost $577-$3,464+/week —pricing out the 25 million small businesses that could benefit from outdoor advertising's proven effectiveness.

This massive disconnect between consumer behavior (70% of time outside) and advertising spend (5% of budgets) creates an opportunity for businesses that can access affordable outdoor advertising.

GROWING FASTER THAN TRADITIONAL MEDIA
Out-of-home advertising is the second-fastest growing ad medium in the U.S. (only digital advertising grows faster).
Record consumer mobility—miles driven and flown—has driven this growth. As people spend more time outside their homes, outdoor advertising reaches them during their daily routines.

HIGHLY EFFECTIVE FOR LOCAL BUSINESSES
About 7 out of 10 outdoor advertising campaigns promote local businesses, making OOH one of the most effective local media channels available.
This local focus means outdoor advertising delivers targeted reach for businesses serving specific geographic areas—unlike mass media that wastes impressions on people outside your service area.

THE FENCEBOARD DIFFERENCE

HOW FENCEBOARD ADS MAKE OUTDOOR ADVERTISING ACCESSIBLE
Red Diamond Media Group brings the proven effectiveness of outdoor advertising to Detroit small businesses at 70% below traditional billboard costs.

SAME PROVEN RESULTS:
✓ 6:1 ROI (OAAA verified)
✓ 4× more online engagement than TV/radio/print
✓ Can't be blocked, skipped, or ignored
✓ Lowest CPM among major media

AT A FRACTION OF THE COST:
Traditional billboards: $577-3,464+/week
FenceBoard Ads: $200-550/week up to 70% cost savings with the same proven effectiveness.

WITH BETTER TARGETING:
Traditional billboards: Reach entire cities (wasted impressions)
FenceBoard Ads: Target your specific neighborhoods where your actual customers live, work, and drive (zero wasted reach)

PLUS COMMUNITY GOODWILL:
Advertising on church property positions your business as a community supporter—not just another advertiser. This creates trust and goodwill that traditional billboards can't deliver. Parents notice businesses supporting their schools. Church members appreciate companies partnering with their congregation.

THE RESULT:
Outdoor advertising's proven effectiveness (6:1 ROI, 4× online engagement) at prices small businesses can actually afford ($200-550/week vs $577-3,464+/week).

INDUSTRY STATISTICS

OUT-OF-HOME ADVERTISING BY THE NUMBERS

GROWTH & CONSUMER REACH:
- Out-of-home is the second-fastest growing ad medium in the U.S. (only digital advertising grows faster)
- Record levels of consumer miles driven and passenger miles flown have driven OOH growth
- Consumers 18-64 spend more time with OOH than any other ad media except television
- Consumers spend 70% of their waking hours outside their homes, yet only 5% of advertising budgets target OOH media

RETURN ON INVESTMENT:
- $5.97 in sales generated for every $1 spent on outdoor advertising (OAAA)
- OOH delivers superior ROI compared to other traditional media
- For every $1 spent: OOH generates $2.80 in sales vs $2.43 for TV and $2.41 for print

DRIVING ONLINE ENGAGEMENT:
- OOH drives more online activity per ad dollar spent than any other traditional media
- 4× more effective than TV, radio, and print combined at driving consumers online (Nielsen)
- 382% more effective than TV
- 200% more effective than print
- 63% more effective than radio

CONSUMER RESPONSE & ACTION:
- Nearly 8 in 10 consumers respond to outdoor advertising within 60 days
- 66% of consumers use their smartphone in response to seeing OOH ads
- 42% perform an online search
- 33% access a coupon or discount code
- 32% visit an advertiser's website

LOCAL BUSINESS EFFECTIVENESS:
- About 7 out of 10 OOH advertising campaigns promote local businesses
- OOH is a highly effective local media channel for businesses serving specific geographic areas

CONSUMER PERCEPTION:
- 85% of consumers believe OOH is useful
- 83% believe it is informative
- 82% say it creates jobs and stimulates the economy
Sources: Outdoor Advertising Association of America (OAAA), Nielsen Research

READY TO ACCESS OUTDOOR ADVERTISING FOR YOUR BUSINESS?
FenceBoard Ads bring proven outdoor advertising effectiveness to Detroit small businesses at prices you can actually afford.
Join the businesses leveraging outdoor advertising's 6:1 ROI, 4× online engagement advantage, and guaranteed visibility—at up to 70% below traditional billboard costs.

WHAT YOU GET:
- Proven 6:1 return on investment (OAAA verified)
- Billboard-sized visibility at $200-550/week
- Hyperlocal targeting (choose your exact neighborhoods)
- Can't be blocked, skipped, or ignored
- Community goodwill from church partnerships
- All-inclusive: design, installation, maintenance

221+ DETROIT LOCATIONS AVAILABLE
Select from high-traffic corridors and neighborhood streets across metro Detroit. Target where your customers actually live, work, and drive.

FLEXIBLE TERMS:
13, 26, 39, or 52-week campaigns No long-term contracts required

Get Free Custom Quote 
Phone: 1-888-269-3738
Email: info@reddiamondmediagroup.com