ADVERTISER FAQ’s

💰 PRICING & COSTS

Q: How much does FenceBoard advertising cost?

A: FenceBoard advertising ranges from $125-$550 per week, depending on the location’s traffic volume. This is up to 85% less expensive than traditional billboards, which cost $577-$3,464+ per week.

Your investment scales with actual traffic—complete transparency. We have four pricing tiers:

• Neighborhood Streets: $125-$350/week (40,000-255,000 monthly views)
• Busier Neighborhood Streets: $365-$425/week (256,000-500,000 monthly views)
• Major Thoroughfares: $430-$475/week (501,000-775,000 monthly views)
• Premium High-Traffic: $495-$525/week (776,000-1.1M+ monthly views)

Q: What’s included in the price?

A: Everything. Your investment includes:

• Professional design services (up to 2 rounds of revisions)
• High-quality printing on weather-resistant, UV-protected material
• Installation at your chosen location
• Monthly maintenance and monitoring
• Replacement if damaged or vandalized
• Monthly performance reports

You pay one simple fee—no hidden costs, no surprises.

Q: How does FenceBoard advertising compare to other advertising costs?

A: FenceBoard advertising delivers the best cost per thousand impressions (CPM) of any advertising medium:

• Television: $20-30 CPM
• Digital ads: $10-20 CPM
• Outdoor advertising: $2-5 CPM
• FenceBoard Ads: Even better value with hyperlocal targeting at up to 85% below traditional billboard costs

Q: Is there a minimum agreement length?

A: Yes, our minimum agreement is 13 weeks (3 months). We offer flexible terms from 13-52 weeks. Unlike traditional billboards with rigid long-term contracts, you can choose the term that fits your business needs and budget.

Q: Do you offer discounts for longer commitments?

A: Yes. The longer your commitment, the better your rate:

• 13-week contracts: Standard weekly rate
• 26-week contracts: 5% discount
• 39-week contracts: 10% discount
• 52-week contracts: 15% discount

Contact us for specific pricing on your desired location and contract length.

Q: When is payment due?

A: Payment is due on Wednesday of each week. Your first payment is due upon signing the agreement. We accept checks, ACH/bank transfers, and credit card payments. 5% Discount on ACH/bank Transfers

Late payments (after 7 days) incur a $50 fee or 5% of the monthly amount, whichever is greater.

📍 LOCATIONS & TARGETING

Q: How many locations do you have?

A: Currently up to 221+ locations across the city of Detroit, with new locations being added regularly. Our network spans high-traffic corridors and neighborhood streets throughout the metro area.

Q: Can I choose my exact location?

A: Absolutely. Unlike traditional billboards where you’re assigned whatever’s available, you choose the exact neighborhoods where your customers live, work, and shop.

We provide traffic data, neighborhood demographics, and location photos so you can make an informed decision. You can select locations near your business, in neighborhoods where your target customers live, or along their daily commute routes.

Q: What areas of Detroit do you cover?

A: Our 221+ locations cover metro Detroit, including major corridors like:

• Grand River
• Gratiot
• Woodward Avenue
• Davison Freeway
• Conant Street
• Major neighborhood streets throughout the metro area

We serve residential neighborhoods, commercial districts, and high-traffic commuter routes across the city.

Q: How do I know which location is best for my business?

A: We help you identify the best locations based on:

• Your target customer demographics
• Where your current customers live
• Traffic patterns and commute routes
• Proximity to your business location
• Competition in the area

We provide detailed traffic data, neighborhood profiles, and location recommendations during our free consultation.

Q: Can I advertise in multiple locations?

A: Yes! Many businesses use multiple FenceBoards to dominate their target neighborhoods. We offer multi-location packages with volume discounts. Saturating 3-5 locations in your service area creates maximum brand recognition and drives higher response rates.

Q: What if my desired location isn’t available?

A: If your first choice location is occupied by a competitor, we’ll recommend comparable alternatives in the same neighborhood or along similar traffic routes. We’re also constantly adding new locations—we can notify you when premium spots become available.

🎨 DESIGN & CREATIVE

Q: Do I need to provide my own design?

A: No. We provide professional design services at no additional cost. Our designers create eye-catching, effective outdoor advertisements optimized for visibility and readability.

Just provide your logo, key message, contact information, and any images you want included. We handle the rest.

Q: How many design revisions do I get?

A: You get up to two rounds of revisions included at no charge. Most clients approve the design on the first or second revision. Additional revisions beyond two may incur a fee.

Q: What should my advertisement include?

A: The most effective FenceBoard ads include:

• Your logo (large and clearly visible)
• One clear message (5-7 words maximum)
• Your phone number or website (easy to read from a moving vehicle)
• Simple, bold design (high contrast colors, minimal text)
• QR Code
  

Remember: Drivers see your ad for just 3-5 seconds. Keep it simple, bold, and memorable.

Q: Can I change my design during my contract?

A: Yes. You can update your design once per quarter at no additional charge (seasonal promotions, new services, special offers, etc.). Additional design changes may incur a fee. Installation of the new design is included.

Q: What file formats do you need?

A: We accept most common formats including:

• Logo files: AI, EPS, PDF, PNG, JPG (high resolution)
• Images: JPG, PNG, TIFF (minimum 300 DPI)
• Text: Word doc, PDF, or just email/text us your message

If you don’t have high-resolution files, we can often work with what you have or recreate your logo professionally.

Q: Are there restrictions on what I can advertise?

A: Yes. Because our FenceBoards are on church and nonprofit properties, we cannot advertise:

• Alcohol, tobacco, or vaping products
• Gambling or betting services
• Adult content or services
• Political campaigns (in most cases)
• Controversial or offensive messaging
• Along with a few other things. Please view the website

All advertisements must be family-friendly and appropriate for community settings. We work with you to ensure your message meets these standards while still being effective.

📊 RESULTS & ROI

Q: What kind of results can I expect?

A: Independent analysis by the Outdoor Advertising Association of America (OAAA) verifies that every $1 spent on outdoor advertising generates $5.97 in sales—a proven 6:1 ROI.

Nielsen research confirms outdoor advertising drives 4× more online activity per dollar than TV, radio, and print combined.

Our clients typically see:

• Increased phone calls and website traffic
• Higher brand recognition in target neighborhoods
• More walk-in customers mentioning “saw your sign”
• Improved local search rankings (more people Googling your business)

Q: How long before I see results?

A: Most businesses notice an increase in calls and inquiries within the first 2-4 weeks. However, outdoor advertising works best over time through repeated exposure. The same customers see your FenceBoard daily—during their commute, school pickup, errands—building familiarity and trust with every view.

Peak effectiveness typically occurs around 8-12 weeks as brand recognition solidifies in the neighborhood.

Q: How do I track if it’s working?

A: We recommend these tracking methods:

• Ask new customers: “How did you hear about us?”
• Use a dedicated phone number on your FenceBoard
• Create a unique landing page or promo code
• Monitor website traffic from your FenceBoard neighborhoods
• Track Google search volume for your business name

We provide monthly performance reports including installation verification and any maintenance performed.

Q: What’s the difference between FenceBoard advertising and digital ads?

A: FenceBoard Advertising:

• Can’t be blocked, skipped, or scrolled past
• Reaches customers in their actual neighborhoods
• Builds trust through community positioning (supporting churches)
• One-time creative cost, continuous exposure
• Lower CPM ($2-5 vs $10-20 for digital)
• Drives both online and offline traffic

Digital Ads:

• Can be blocked with ad blockers
• Often seen outside your service area
• Requires ongoing creative refreshes
• Costs accumulate daily
• Higher CPM
• Primarily drives online traffic

Both have value—FenceBoards excel at local brand-building while digital excels at immediate response. Many successful businesses use both.

Q: How many people will see my advertisement?

A: It depends on your location tier:

• Neighborhood Streets: 40,000-255,000 monthly views
• Busier Neighborhood Streets: 256,000-500,000 monthly views
• Major Thoroughfares: 501,000-775,000 monthly views
• Premium High-Traffic: 776,000-1.1M+ monthly views

Our entire network generates 72 million monthly views (864 million annually) across Detroit. We provide specific traffic data for each location so you know exactly what to expect.

🏢 BUSINESS CATEGORIES

Q: What types of businesses advertise on FenceBoards?

A: FenceBoard advertising works for any business serving local customers:

Home Services: Plumbers, electricians, HVAC, roofing, landscaping, cleaning services
Healthcare: Dentists, chiropractors, urgent care, physical therapy
Professional Services: Lawyers, accountants, insurance agents, real estate agents
Automotive: Auto repair, detailing, car washes, tire shops
Restaurants: Local restaurants, cafes, bakeries, catering
Retail: Boutiques, pet stores, hardware stores, specialty shops
Personal Services: Salons, barbers, spas, fitness centers
Adult Care Facilities: Independent, Assist Live, Memory care

If you serve local customers within a 5-10 mile radius, FenceBoard advertising can work for you.

Q: Is there an exclusive category?

A: Yes, within each location. We typically limit one business per category per FenceBoard to avoid direct competition. For example, we won’t put two plumbers or two dentists on the same fence.

However, different locations can have the same business category. Multiple businesses in the same category can advertise across our network—just not on the same property.

Q: What if a competitor is already advertising at a location I want?

A: We’ll recommend comparable alternative locations in the same neighborhood or with similar traffic patterns. Often, advertising at multiple locations in surrounding areas can be even more effective than a single location.

We can also notify you when premium locations become available as contracts expire.

🛠️ INSTALLATION & MAINTENANCE

Q: How long does installation take?

A: Once you approve the final design, installation typically occurs within 10 business days. The actual installation process takes 2-4 hours per location.

We handle all installation logistics—you don’t need to be present or do anything.

Q: What happens if my FenceBoard gets damaged?

A: We repair or replace damaged FenceBoards at no cost to you. Our team inspects all locations monthly and addresses any issues immediately.

Weather damage, vandalism, or normal wear and tear—we handle all repairs and replacements as part of your monthly fee.

Q: What if the property owner terminates their agreement?

A: If a location becomes unavailable due to property owner termination (very rare), we will:

1. Notify you immediately
2. Offer a comparable alternative location in the same area
3. Provide a pro-rated refund for any remaining contract period if you prefer

This situation is uncommon—our church and nonprofit partners value the income and typically renew indefinitely.

Q: Can my FenceBoard withstand Detroit weather?

A: Absolutely. Our FenceBoards are designed for Michigan weather:

• UV-protected material (won’t fade in summer sun)
• Weather-resistant printing (withstands rain, snow, ice)
• Durable mounting hardware (designed for wind and storms)
• Regular maintenance and inspection

We’ve tested our materials in harsh Detroit winters and hot summers. Your advertisement will look great year-round.

📋 CONTRACT & CANCELLATION

Q: What’s in the contract?

A: Our straightforward advertising agreement includes:

• Contract length and pricing
• Specific location(s) for your FenceBoard
• Payment terms and schedule
• Design approval process
• Content standards and restrictions
• Cancellation terms
• What’s included (design, installation, maintenance)

We’ll review the entire agreement with you before signing—no surprises, no fine print tricks.

Q: Can I cancel my contract early?

A: You can cancel with 30 days’ written notice, subject to these terms:

Within first 60 days: Full refund of remaining contract value, minus actual costs incurred (design, production, installation)

After 60 days: No refund of prepaid fees; any remaining balance becomes due immediately

We recommend starting with a shorter contract (13 or 26 weeks) if you’re testing FenceBoard advertising for the first time.

Q: What happens at the end of my contract?

A: Your contract automatically renews for the same length unless you provide 30 days’ notice of non-renewal.

For example, if you signed a 26-week contract, it would automatically renew for another 26 weeks unless you notify us 30 days before the end date.

Most clients renew because outdoor advertising performs best with consistent long-term presence. You can always change locations or update your design when you renew.

🤝 COMMUNITY & POSITIONING

Q: Why advertise on church and nonprofit properties?

A: Advertising on church and nonprofit properties creates unique community goodwill that traditional billboards can’t deliver:

Community Positioning: When your business advertises on church property, customers see you as a community supporter—not just another advertiser.

Built-in Trust: Church members and parents appreciate companies partnering with their congregation or their children’s school. This genuine community connection builds customer loyalty digital advertising can’t replicate.

Positive Association: Your brand benefits from the trust and respect people have for these community institutions.

Target Audience: Churches and nonprofits are located in residential neighborhoods where your local customers actually live.

Q: Do churches approve of my advertisement?

A: Yes. Property owners (churches and nonprofits) have the right to review and approve advertising content before it’s displayed. This is rare—as long as your content is family-friendly and meets our content standards, approval is typically automatic.

We handle all communication with property owners. You don’t need to contact them directly.

Q: Will church members support my business?

A: Many do. Church members often appreciate businesses that support their congregation financially. This can create a loyal customer base within that community.

However, we recommend viewing this as a bonus, not the primary benefit. The real value is the daily visibility to the thousands of people who drive past that location—whether they attend that church or not.

🚀 GETTING STARTED

Q: How do I get started?

A: It’s simple:

1. Schedule a Free Consultation: Call us at [phone number] or visit our website to request a consultation
2. Choose Your Location: We’ll show you available locations, traffic data, and help you select the best spot
3. Review Proposal: We’ll provide a custom proposal with pricing, location details, and contract terms
4. Approve Design: Work with our designers to create your perfect FenceBoard
5. Sign Agreement: Review and sign the advertising agreement
6. We Handle the Rest: We’ll install your FenceBoard and notify you when it’s live

From start to finish, most clients are up and running in 2-3 weeks.

Q: Do you offer free consultation?

A: Yes. We provide free consultations including:

• Analysis of your business and target customers
• Location recommendations with traffic data
• Pricing for your desired locations
• Sample designs and creative guidance
• No-obligation proposal

Schedule your free consultation today:

Q: Can I see examples of other FenceBoards?

A: Absolutely. We can provide:

• Photos of current FenceBoard installations across Detroit
• Case studies from businesses in your industry
• Before/after brand awareness data
• References from current advertisers

We can also arrange a driving tour of our locations so you can see them in person.

Q: Is there a setup fee?

A: No setup fees, no hidden costs. Design, production, and installation are all included in your monthly investment. The price we quote is the price you pay.

Q: How quickly can my FenceBoard be live?

A: Most clients go live within 2-3 weeks of signing:

• Week 1: Design approval
• Week 2: Printing and production
• Week 3: Installation

If you have an urgent deadline (grand opening, special event, seasonal promotion), let us know—we can often expedite the process.

📞 CONTACT & SUPPORT

Q: Who do I contact if I have questions after signing?

A: You’ll have a dedicated account manager who handles:

• Design updates and changes
• Location questions or concerns
• Billing and payment questions
• Performance tracking and reporting
• Any issues or concerns

You’ll receive their direct phone number and email upon signing.

Q: Do you provide monthly reports?

A: Yes. You’ll receive monthly performance reports including:

• Installation verification photos
• Confirmation your FenceBoard is displayed and in good condition
• Any maintenance or repairs performed
• Location traffic updates if applicable

Q: What if I’m not satisfied?

A: We stand behind our service. If you’re not satisfied within the first 60 days, we’ll work with you to:

• Redesign your advertisement for better effectiveness
• Move to a different location with higher traffic
• Provide a refund for remaining contract value (minus actual costs incurred)

Your success is our success. We’re committed to making FenceBoard advertising work for your business.

🎯 COMPETITIVE COMPARISONS

Q: How does this compare to traditional billboards?

A:

Traditional Billboards:

• ❌ $577-$3,464+/week
• ❌ Generic placement you can’t control
• ❌ Locked into rigid long-term contracts
• ❌ Reaches people who’ll never visit your business
• ❌ Limited availability in residential areas
• ❌ No community goodwill

FenceBoard Advertising:

• ✅ $125-$550/week (up to 85% savings)
• ✅ Choose your exact neighborhood
• ✅ Flexible 13-52 week terms
• ✅ Target customers who actually shop locally
• ✅ 221+ locations across metro Detroit
• ✅ Community goodwill advantage

Q: Why not just use Facebook ads or Google ads?

A: Digital advertising and outdoor advertising serve different purposes:

Digital Ads: Great for immediate response, retargeting, and precise demographic targeting. But they can be blocked, skipped, and require constant budget to stay visible.

FenceBoard Ads: Build long-term brand recognition in your exact neighborhoods. Can’t be blocked or skipped. One payment = continuous 24/7 exposure for weeks or months.

Best Strategy: Use both. FenceBoards build local brand awareness while digital ads capture immediate intent. Many successful businesses use FenceBoards to establish neighborhood presence, then retarget those same neighborhoods with digital ads.

Q: What about direct mail or Valpak?

A:

Direct Mail:

• Gets thrown away (90%+ never opened)
• One-time impression
• $0.50-$2.00 per piece (thousands of dollars for one campaign)
• No guarantee anyone sees it

FenceBoard Advertising:

• Can’t be thrown away or ignored
• Daily repeated impressions for months
• $125-$550/week = thousands of daily impressions
• Guaranteed visibility 24/7

Both have value, but FenceBoards provide continuous exposure vs. one-time mailings.

💡 STRATEGY & BEST PRACTICES

Q: How many locations should I advertise at?

A: It depends on your business goals and budget:

1 Location: Good for targeting a specific neighborhood or testing FenceBoard advertising

2-3 Locations: Ideal for dominating a local area (multiple impressions from same customers)

4-6 Locations: Excellent for broader market coverage or businesses with multiple service areas

7+ Locations: Market saturation strategy for maximum brand dominance

Most businesses start with 1-2 locations and expand after seeing results.

Q: Should I advertise near my business or where my customers live?

A: Both strategies work:

Near Your Business: Builds awareness in your immediate area, helps with walk-in traffic, establishes you as a “neighborhood business”

Where Customers Live: Reaches them during their daily routines, reminds them of your services when they’re home (where purchasing decisions are made)

Best Strategy: Combination approach. One FenceBoard near your business, others in neighborhoods where your target customers live.

Q: What’s the best message for my FenceBoard?

A: The most effective messages are:

• Short: 5-7 words maximum
• Clear: One simple benefit or offer
• Bold: Large text, high contrast
• Actionable: Phone number or website

Examples that work:

• “Emergency Plumbing • 24/7 • [Phone]”
• “New Patient Special • $99 Cleaning”
• “Same-Day Windshield Repair”
• “Fresh Bread Daily • [Bakery Name]”

Avoid: Long paragraphs, multiple offers, tiny text, complex graphics

Q: Should I include a special offer?

A: It depends on your business:

Yes, if: You’re launching, entering a new market, or have a compelling limited-time offer

No, if: You’re established and focused on brand awareness rather than immediate response

Many successful FenceBoards simply display the business name, service, and contact info—building familiarity over time rather than pushing immediate sales.

Q: How often should I update my design?

A: Most businesses update quarterly (every 3 months) to:

• Promote seasonal services
• Highlight new offers
• Refresh creative to maintain attention
• Test different messages

You get one free design change per quarter. Consistent presence with periodic updates typically performs best.

📈 GROWTH & EXPANSION

Q: Can I expand to more locations later?

A: Absolutely. Most of our successful advertisers started with 1-2 locations and expanded as they saw results. We’ll help you identify the best additional locations to maximize your market coverage.

Multi-location clients receive volume discounts, the more locations, the better your per-location rate.

Q: Do you plan to expand outside Detroit?

A: Yes. We’re actively expanding our network throughout Metro Detroit and have plans for other Michigan markets. Current advertisers will have first access to new locations as they become available.

Q: Can I secure exclusive rights to a neighborhood?

A: We offer neighborhood exclusivity for businesses willing to commit to multiple locations in a defined area. Contact us to discuss exclusive territory agreements.

❓ STILL HAVE QUESTIONS?

Contact Red Diamond Media Group:

📞 Phone: 1-313-631-7703
📧 Email: info@reddiamondmediagroup.com
🌐 Website: www.reddiamondmediagroup.com

Schedule Your Free Consultation Today