Beyond Brand Building:

Out-of-home advertising isn’t just for awareness – it drives action. Nielsen shows OOH generates 4x more online engagement per dollar than traditional media. Combine this with mobile devices, and outdoor ads become powerful tools for immediate customer response. That’s why FenceBoard Ads work for both branding and direct response campaigns.

Outdoor Advertising: Driving Immediate Action:

While iconic locations like Times Square showcase big brand messages, outdoor advertising’s real power lies in driving immediate consumer response. Today’s viewers can instantly engage with outdoor ads using their smartphones. Nielsen research confirms this impact: outdoor advertising generates 4x more online activity per dollar than TV, radio, or print combined. This makes outdoor advertising a powerful tool for any marketing strategy – from building awareness to triggering immediate sales. Our FenceBoard network brings this proven effectiveness to local businesses, combining the staying power of traditional billboards with the immediate response capabilities of digital marketing.

Beyond Traditional Billboards:

Modern outdoor advertising does more than build brands – it drives instant action. With smartphones always in hand, viewers can respond immediately to outdoor messages. Nielsen proves it: outdoor ads deliver 4x more online engagement per dollar than other traditional media. That’s why outdoor belongs in every marketing mix, from brand building to direct response.

Opportunity Analysis:

For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI).

Unavoidable Impact:

FenceBoard Ads reach customers when they’re most active – during their daily commute and shopping trips. You can’t turn them off or scroll past them. They’re always there, working for your business. That’s why the biggest brands in media still use outdoor advertising. Be where your customers are, every day.

Out Of Home (OOH) By The Numbers:

• Record levels of consumer miles driven and passenger miles flown have helped make OOH the second fastest-growing ad media in the U.S. Only digital advertising has grown faster.

• Consumers 18-64 spend more time with OOH than any other ad media except for television.

• Though consumers spend 70% of their waking hours away from home, on average, only 5% of ad budgets are spent on OOH.

• OOH is a highly effective local media. About 7 out of 10 OOH ads promote local businesses.

• There are currently 6,700 digital billboards in the U.S., a 109% growth rate since 2012. • OOH delivers superior ROI. For every $1 spent on OOH approximately $2.80 in sales is generated, compared to $2.43 for TV and $2.41 for print.

• OOH drives more online activity per ad dollar spent than any other traditional media. OOH is 382% more effective than TV, 200% more effective than print, and 63% more effective than radio in driving consumers online.

• 85% of all consumers believe OOH is useful, 83% believe it is informative, and 82% say it creates jobs and stimulates the economy.