CREATIVE GUIDELINES

Your customers see FenceBoard Ads while making daily buying decisions— commuting to work, running errands, picking up kids from school. That’s why major brands like Amazon, Netflix, and Google invest in outdoor advertising: it’s impossible to ignore. Always visible. Always working. Always memorable.

DESIGN PRINCIPLES FOR EFFECTIVE FENCEBOARD ADS

FIVE RULES FOR FENCEBOARD CREATIVE THAT WORKS

1. KEEP IT SIMPLE

– MAXIMUM 7 WORDS Drivers pass your FenceBoard at 25-45 mph. They have 3-5 seconds to read your message.
✓ Maximum: 7 words total
✓ Focus: One clear message
✓ Test: Can you read it in 3 seconds?

GOOD: “Best Pizza in Detroit | 555-PIZZA” BAD:
“Visit Our Family- Owned Restaurant Serving Authentic Italian Pizza, Pasta, and Salads Since 1985”
2. USE BOLD, READABLE FONTS Thin, decorative, or script fonts disappear at distance.
✓ Use: Helvetica, Arial, Futura, Gotham, Impact
✓ Weight: Bold or Extra Bold minimum
✓ Avoid: Script fonts, thin weights, decorative styles

GOOD: HELVETICA BOLD (easy to read) BAD: Fancy Script Font (impossible to read at distance)
3. HIGH CONTRAST COLORS
Your ad must be readable in all conditions: bright sun, rain, dusk.
✓ High contrast: Black on yellow, white on dark blue, yellow on black
✓ Avoid: Light on light, dark on dark, low contrast combinations
✓ Test: Squint at your design – can you still read it?

GOOD: Black text on bright yellow background BAD: Light blue text on white background
4. ONE STRONG IMAGE (OPTIONAL)
If you include an image, make it large and relevant.
✓ Show: Your product, your result, your benefit
✓ Size: Image should be 40-60% of total ad space
✓ Avoid: Stock photos, complex scenes, multiple small images

GOOD: Large, appetizing burger photo (restaurant) BAD: Small photo of random people eating
5. CLEAR CALL-TO-ACTION
Tell viewers exactly what to do next.
✓ Include: Phone number OR website (not both)
✓ Make it: Large, bold, prominent
✓ Keep it: Simple and memorable

GOOD: “CALL 313-555-HVAC” or “Visit DetroitHVAC.com” BAD: “Call us today at (313) 555-4822 or visit our website at www.detroithvacrepairandinstallation.com for more information”

FENCEBOARD SPECIFICATIONS

TECHNICAL REQUIREMENTS DIMENSIONS:
– Finished size: [INSERT ACTUAL DIMENSIONS] – Bleed: 0.5″ on all sides
– Safe area: Keep text/logos [X]” from edges FILE FORMAT:
– Preferred: PDF (high resolution, press-ready)
– Accepted: Adobe Illustrator (.AI), Photoshop (.PSD)
– Resolution: 150 DPI minimum at full size
– Color space: CMYK (not RGB) FONTS:
– Embed all fonts or convert to outlines
– Minimum font size: SUBMISSION:
– Email files to: inquiries@reddiamondmediagroup.com
– File naming: Business Name, Location, Date
– Include: Logo files and any brand guidelines

GOOD VS. BAD EXAMPLES

VISUAL SECTION WITH EXAMPLE IMAGES EFFECTIVE FENCEBOARD ADS:
✓ 5-7 words maximum
✓ Bold, simple fonts
✓ High contrast colors
✓ One clear message
✓ Large, readable phone/website

INEFFECTIVE FENCEBOARD ADS:
✗ Too much text (15+ words)
✗ Thin, decorative fonts
✗ Low contrast colors
✗ Multiple messages
✗ Tiny contact information

GALLERY OF 6-8 EXAMPLE FENCEBOARD PHOTOS

CONTENT GUIDELINES FOR CHURCH PROPERTIES

APPROPRIATE CONTENT
FenceBoards are located on church and nonprofit properties. All advertising must be appropriate for these locations.

RESTRICTED CATEGORIES: – Alcohol, tobacco, vaping products – Gambling or betting services – Adult entertainment – Controversial social or political messages – Firearms or weapons

TONE GUIDELINES:
– Professional and family-friendly
– Positive messaging
– Community-focused
– Avoid controversial subjects All creative is subject to church partner approval before installation

HOW THE CREATIVE PROCESS WORKS

FROM CONCEPT TO INSTALLATION IN 3-4 WEEKS STEP

1: CONSULTATION (Day 1-2)
Contact your Account Executive to discuss your goals, target audience, and messaging. Select your FenceBoard locations based on traffic patterns and demographics.
STEP 2: CREATIVE DEVELOPMENT (Day 3-7)
Our design team creates 2-3 concepts following best practices for outdoor advertising. You review options and provide feedback.
STEP 3: REVISIONS & APPROVAL (Day 8-10) We refine your chosen design based on your input. You approve final artwork with written, or signature approval required before production.
STEP 4: PRODUCTION (Day 11-18) FenceBoards are professionally printed on durable, weather-resistant material. Printer provides proof for final approval before printing.
STEP 5: SHIPPING & INSTALLATION (Day 19-21) Completed FenceBoards ship to our operations team. We schedule installation and send you proof-of-performance photos once live.
TIMELINE: 3-4 weeks from initial consultation to installation (May vary based on design complexity and approval speed) NEED DESIGN HELP? PROFESSIONAL DESIGN INCLUDED
Don’t have a design? No problem. Our creative team handles everything:
✓ Professional design consultation
✓ 2-3 concept options to choose from
✓ Unlimited revisions until you’re satisfied
✓ Production-ready files
✓ All included in your monthly rate Already have artwork? Send us your logo and brand guidelines. We’ll adapt your existing creative for FenceBoard specifications.

REQUEST CUSTOM QUOTE
Questions about creative requirements? Email: info@reddiamondmediagroup.com Phone: 1-888-269-3738