The Fight For Consumers’ Attention
Media and advertising are now unavoidable parts of daily life. While advertising has existed for centuries, starting with newspaper ads and evolving through radio, TV, and billboards, the digital age has dramatically increased our exposure. In the 1970s, people encountered around 500 ads daily. Today, that number has skyrocketed to over 5,000 ads per day, creating new challenges for reaching increasingly distracted consumers.
It’s getting harder to catch people’s attention with ads in 2025. Many people are tired of seeing the same old marketing tricks, especially online. Looking back at online marketing, we can see how things keep changing. Companies have to come up with new ideas to stand out from their competition.
Take pop-up ads, for instance. When they first appeared on the internet, they were everywhere. But people got so annoyed that they started using pop-up blockers. Then companies started using personal data to show people specific ads based on their interests. This created new problems, like worries about privacy. Now, people see so many online ads that they’re becoming less likely to pay attention to them.
Even real-world ads, like billboards and signs, face challenges. While these ads don’t disappear like online ones do, people are getting better at ignoring all types of advertising, whether they’re scrolling through their phone or walking down the street.
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The FenceBoard platform itself represents a paradigm shift in outdoor advertising effectiveness. This platform makes high-impact locations accessible at a fraction of traditional billboard costs while offering precise audience targeting.
Think about your daily drive. Whether you’re behind the wheel or riding along, billboards are impossible to ignore. They’re part of everyone’s journey—including your customers’.
Consider this: Even digital giants like Amazon, Netflix, and Google—plus traditional media powers like TV, radio, and newspapers—rely on billboard advertising. Even Sirius XM, a purely audio medium, uses them.
– They’re unavoidable and larger than life
– They can’t be blocked, skipped, or scrolled past
– They reach people when they’re actively making purchase decisions
– They’re visible everywhere people travel
The reason? They keep your message front and center in people’s minds. They deliver impact and memorability where your audience naturally is—on the road, whether in small towns or big cities.
Transform local traffic into local customers with monthly impressions ranging from 41,000 to over 1 million. Turn pennies into prospects with every passing car in your exact service area.
Want proof of their effectiveness? Just look at who’s using them. When the biggest names in media and technology choose billboard advertising, they’re confirming what we already know: this format works.
Beyond Brand Building Out-of-home advertising isn’t just for awareness – it drives action. Nielsen proves it: outdoor ads deliver 4x more online engagement per dollar than other traditional media. That’s why outdoor belongs in every marketing mix, from brand building to direct response.” Nielsen shows OOH generates 4x more online engagement per dollar than traditional media. Combine this with mobile devices, and outdoor ads become powerful tools for immediate customer response. That’s why FenceBoard Ads work for both branding and direct response campaigns.”
Beyond Traditional Billboards:
Modern outdoor advertising does more than build brands – it drives instant action. With smartphones always in hand, viewers can respond immediately to outdoor messages.
Outdoor Advertising:
Driving Immediate Action
While iconic locations like Times Square showcase big brand messages, outdoor advertising’s real power lies in driving immediate consumer response. Today’s viewers can instantly engage with outdoor ads using their smartphones.
